Traditionally, web designers are artists who create the "look and feel" of a website in Photoshop, while web developers write the code to make the site appear and function on the web. I'm both web designer and web developer, a designer who creates by writing code.
We blend 3-D design with our extensive knowledge of 6-color printing and diecutting with the finest use of color, typography, photography and illustration to create graphics and packages that communicate, motivate, build brand awareness and increase sales.
Outstanding tabletop and product photography with Speedotron D1600 strobes, Nikon D7000, Nikkor Micro 105mm f2.8 full-frame lens, RAW files, Rembrandt lighting and Photoshop post-production polishing.
Bringing complex concepts to vivid life with pen, pencil, paint, airbrush, Adobe® Illustrator, Adobe® Animate and Adobe® Photoshop, such as this acrylic-and-airbrush front cover illustration for Physics Today magazine, portraying the gloomy state of high-school physics education.
I began teaching Design & Web Design at SUNY Orange in 2002, following 9/11, to give back to my community. I discovered that giving back to the community was good for me both personally & professionally: teaching kept me young, kept me current, and forced me to really learn web design in order to stay ahead of my talented and intelligent students.
I started the studio in 1973, right after graduating from Cooper Union, in a tiny office at 164 Madison Avenue. I began creating direct mail marketing materials for NYC-based trade associations and magazines, including: